September 13, 2018

13 seo copywriting best practices for writing killer blog introductions

Want to rank more highly on Google’s search engine results page (SERP) so you can increase your number of visitors and generate more leads?

Surprisingly enough, it all comes down to your blog introduction.

Your blog introduction is absolutely crucial, and is one of the most important elements of your content. While 80% of people read headlines, only 20% click through to the rest of the blog, and an even smaller percentage make it past the introduction to the main bulk of the article.

In this new digital world, attention spans are increasingly shrinking, so you’ve only got a few lines to hook your readers’ attention before they decide whether to move on.

We’ve compiled 13 expert copywriting tips to help you write blog introductions that grab your readers’ attention. Hook, line and sinker!

Firstly though…

Why Search Engine Optimised (SEO) Introductions are Important

Why Search Engine Optimised (SEO) Introductions are Important

A great introduction can be the difference between ranking 1st and 11th on Google.


Because your introduction is the first thing a visitor sees when they click onto your website. If you intrigue them, readers will continue exploring your blog, which increases average dwell time and lowers bounce rate. All this is a fancy way of saying leads will spend more time on your website and won’t be in a hurry to leave.

This is important, as Google uses its RankBrain algorithm to take into account dwell time and bounce rate when ranking websites on its search engine results page (SERP). The better your dwell time and bounce rate, the higher your site ranks–simple.

So, it’s pretty clear that a great introduction is essential to online success. The only thing to do now is learn how create one.

Well, with the following 13 best practices, you can do just that…

September 13, 2018