Close

About Us

To provide data-driven marketing focused on increasing our client’s bottom line. We genuinely love helping attorneys and small businesses realize their dreams of success by increasing their ranking in search engines.

Stephen Hudson, MSIM

Co-Founder & President, Internet Marketing Expert

Stephen began his career with computers in 1985 when he joined the United States Navy as a Data Analyst. He served on 6 different aircraft carriers, circumnavigating the globe several times and visiting almost every continent on earth.  He is an Iraqi War “Desert Storm” and “Desert Shield” veteran and was awarded the Navy Commendation Medal and 6 Navy Achievement Medals during his 20 years of active duty service. Stephen has had successful careers in sales, marketing and in management positions in the contract security, banking, and insurance industries.  Stephen left the corporate world to follow his love for teaching, he received his Florida Professional Teaching Certificate in 2012 and spent the next 4 years in the classroom as a professional educator.

In 2016, Stephen returned to his computer roots when he co-founded Digital Mark Company, LLC with his wife Trudy and is currently the managing partner.  He quickly discovered the overwhelming need in the legal industry to provide quality SEO and internet marketing to combat the rampant “fly by night” agencies that charge lots of money for very little results.  Digital Mark Company, LLC was born to answer this call.  The company focuses on providing quality SEO services and digital marketing consulting for business owners in all industries increase their bottom line. 

Stephen holds a Bachelor’s Degree in Aeronautical Science from Embry-Riddle Aeronautical University and a Master’s Degree in Internet Marketing from Full Sail University and currently serves as a member of the Florida Bar Association’s 4th Judicial Circuit Grievance Counsel “A” and is Chairman of the North Business Council for the Saint John’s County Chamber of Commerce.  Stephen loves to play golf and spending time with his wife and 4 children on the beaches of Florida and is very active in his Church and the local community.

Read more
James Upjohn

SEO & Internet Marketing Expert

James Upjohn comes to Digital Mark Company, LLC with ten years of successful internet marketing and SEO experience under his belt. He owns and operates a U.K.-based white-label SEO agency with both staff and clients distributed across the globe. Additionally, he runs an online SEO membership training program and an SEO outsourcing e-commerce service.

James has coached over 1,000 business owners in reaching the coveted #1 rank on Google; he additionally has boosted his own clients to that position. He is highly regarded in the international SEO community as an expert in the industry, regularly offering webinars on various platforms to share his knowledge and expertise.

James previously worked in banking but found himself drawn to entrepreneurial pursuits that included internet marketing. He told his wife that when their youngest started nursery, he would quit his job and go into business for himself. He kept his word and went into internet marketing as his full-time occupation.

In the years since that day, he has broadened and deepened his skills in the industry. The constantly shifting landscape with its moving targets and changing algorithms does not daunt him. He loves to bring intelligent guesswork combined with diligently applied known protocols to the work.

James is excited about being a part of Digital Mark Company, LLC. He enjoys the challenges of each client’s particular situation and loves the thrill of propelling them to the top of Google search pages.  

Read more
Trudy Hudson

Sr. Vice President, Chief Operations Officer

Trudy’s first career was as an executive secretary in a prominent law firm in Johannesburg South Africa. Through the experience of helping one of the attorneys in the firm publish a book she was drawn to the world of design and typesetting layout and began to pursue a career in this field. However, the stars had other plans and she found herself on a sailboat traveling the world for a year and a half before coming to the United States. Without the means to continue her passion of graphic design, she began a career in the insurance industry where she worked for 23 years. 

Trudy began at the bottom but quickly became professionally licensed and worked hard to earn two distinguished certifications in the field of insurance, an AAI (Accredited Adviser in Insurance) and a CIC (Certified Insurance Counselor).  While working for one of the largest insurance brokers in the world, she was promoted to a local management position to run commercial lines department and did so for 5 years.  She then moved into a marketing role and then into a Sales position.  Trudy’s last eight years working in the industry was with a global insurance company where she had the responsibility of overseeing production and growth of her own territory in North Florida. 

Trudy now uses her extensive experience to carefully monitor the procedures and operations of Law Firm Marketing, LLC and loves working with our clients to resolve issues and discuss strategies to reach their goals.  She is a true optimist and believes the world is full of mostly good people.  Her greatest loves are her faith, her husband and her four children.  In her spare time she loves to cook, read and spend time on the beach with her family.

Read more
Kayla Peloquin, MBA

Social Media & Blogging Expert

Kayla works one-on-one with each client to craft a solid social media game plan and then oversees and directs the implementation that strategy into a strong social media presence. Kayla graduated from Flagler College in 2010 with a Bachelor of Arts degree in Communication where she studied Public Relations and Advertising. She went on to pursue a graduate degree, earning her MBA with emphasis in Marketing by the age of 21. She brings years of experience to our team in the area of social media management and internet marketing.

Kayla works one-on-one with each client to craft a solid social media game plan and then oversees and directs the implementation that strategy into a strong social media presence. Kayla graduated from Flagler College in 2010 with a Bachelor of Arts degree in Communication where she studied Public Relations and Advertising. She went on to pursue a graduate degree, earning her MBA with emphasis in Marketing by the age of 21. She brings years of experience to our team in the area of social media management and internet marketing. Her first job out of college was working for Community Income Tax, a start-up organization that took the tax industry by storm. Kayla coordinated marketing efforts for organization affiliates nationwide including social media marketing, graphic design, website development, event planning, and print advertising campaigns. She assisted in the growth of the company to 90+ offices within the first year of operation. Kayla then worked with Hurricane Grill and Wings at the corporate level to develop and implement a campaign to gain customer information for eight Northeast Florida Hurricane Grill and Wings locations. She worked one-on-one with each franchise owner to develop a strong social media presence and trained owners on how to best manage their brand online.

Read more
Diane Diaz, MBA

Branding Expert & LinkedIn Strategist

Diane Diaz is a self-proclaimed brand geek, a certified personal brand strategist, and a CultureTalk Certified Partner in using Archetypes in personal branding and team building. She uses her two decades of combined branding and teaching experience to teach professionals and entrepreneurs how to unleash the power of their personal brands so they can attract their dream job or clients and build careers or businesses they love.

Diane Diaz is a self-proclaimed brand geek, a certified personal brand strategist, and a CultureTalk Certified Partner in using Archetypes in personal branding and team building. She uses her two decades of combined branding and teaching experience to teach professionals and entrepreneurs how to unleash the power of their personal brands so they can attract their dream job or clients and build careers or businesses they love.

Her passion for branding is combined with 15 years working in the corporate world, 9 years of which was spent leading the marketing and branding efforts for two award-winning residential communities, and supported by a BS in marketing from University of West Florida and an MBA from University of Central Florida. In addition to running her business Diane teaches branding and marketing classes at a university and speaks on the topic of personal branding to many organizations and on numerous podcasts.

Diane loves working with her clients to help them define their unique personal brands so that their brands, in-person and online, build their know, like, trust factor and help them attract their ideal clients or jobs. She also leads workshops with companies and organizations on personal branding, leveraging LinkedIn, or using Archetypes to develop stronger employee personal brands, build better functioning teams, and strengthen company brands.   

Diane truly believes that people are capable of so much more than they even realize and that a clear, credible, and consistent personal brand is just the beginning to unleashing true potential in their career or business or building a stronger corporate culture. Having spent most of her life in Florida, Diane considers herself to be a native Floridian and in her spare time she enjoys the lifestyle Florida offers including paddleboarding its many lakes and rivers and visiting her favorite beach, Siesta Key Beach.

Read more